Customer Retention is a problem that most Business to Consumer enterprises are focused on and it gets reported at the highest levels of the organization. We believe “prevention” is always better than “cure” in the area of retention. There are two most important areas in Customer Retention that “Singolar” is focused on:
- Identifying customers at risk of churn very early in the customer lifecycle by automatically monitoring the Customer experience
- Suggest interventions at an individual customer level for keeping the “right” customers
“Singolar” has a unique approach to Customer retention by scoring every customer for probability of “churn” very early in the customer lifecycle and continuously updating the scores based on engagement and non engagement influencing levers. The suggestions on interventions kick in based on customers moving into the danger zone of a probability of “Churn” that exceeds thresholds set by “Singolar”.